# HackerContent

> HackerContent is a specialist cybersecurity marketing agency founded by Luke "hakluke" Stephens. We help cybersecurity companies, from enterprise security vendors to early-stage founders, grow with technical content, SEO, social media, video and demand generation that earns the trust of a skeptical, technical audience.

## Services
- [Cybersecurity blog & content writing](https://hackercontent.com/blog-posts): technical content that ranks and earns trust with security buyers.
- [Social media management](https://hackercontent.com/social-media-management): grow an audience across the platforms security people use.
- [Marketing strategy](https://hackercontent.com/marketing-strategy): positioning, channel mix and roadmap for security companies.
- [Cybersecurity SEO](https://hackercontent.com/search-engine-optimization): rank for the technical and commercial keywords your buyers search.
- [Video production](https://hackercontent.com/video-production): demos, explainers and launch videos for security products.
- [Pricing](https://hackercontent.com/pricing): retainers start at $2,000 USD per month for single-channel social media management.

## Free tools and resources
- [Cybersecurity marketing resources hub](https://hackercontent.com/resources): free tools, a glossary and practical guides.
- [Cybersecurity marketing budget calculator](https://hackercontent.com/tools/cybersecurity-marketing-budget-calculator): recommends a budget and channel split by revenue and stage.
- [Cybersecurity marketing glossary](https://hackercontent.com/cybersecurity-marketing-glossary): plain-English definitions of ABM, AEO, LTV:CAC, the dark funnel and more.

## Blog
- [Cybersecurity Marketing: A Practical Guide](https://hackercontent.com/blog/cybersecurity-marketing): Cybersecurity marketing is hard because security buyers doubt everything. Here's how to position, pick channels, and build pipeline that actually holds up.
- [Cybersecurity Go-to-Market Strategy: A 2026 Playbook](https://hackercontent.com/blog/cybersecurity-go-to-market-strategy): A practical cybersecurity go-to-market strategy for security vendors: ICP, positioning, the buying committee, channels, pricing, and the metrics that matter.
- [B2B Cybersecurity Marketing That Wins Technical Buyers](https://hackercontent.com/blog/b2b-cybersecurity-marketing): B2B cybersecurity marketing is its own discipline. Here's how to earn trust, map the buying committee, and win skeptical security buyers over long cycles.
- [How to Market a Cybersecurity Startup (Founder Guide)](https://hackercontent.com/blog/how-to-market-a-cybersecurity-startup): How to market a cybersecurity startup on a budget: a founder-led playbook covering communities, building in public, channels, content, SEO and when to spend.
- [Cybersecurity Content Marketing That Builds Trust](https://hackercontent.com/blog/cybersecurity-content-marketing): A practical guide to cybersecurity content marketing: the content types, topic clusters, and SME workflow that actually earn trust from technical buyers.
- [How to Set a Cybersecurity Marketing Budget](https://hackercontent.com/blog/cybersecurity-marketing-budget): Learn how to size and split a cybersecurity marketing budget across brand, demand, content, and events, with realistic cost ranges by stage.
- [Cybersecurity SEO: A Practical Guide for Vendors](https://hackercontent.com/blog/cybersecurity-seo): Cybersecurity SEO is its own beast. Here's how to rank for the technical and commercial keywords that actually drive pipeline for security companies.
- [Marketing to CISOs: How to Reach and Win Them](https://hackercontent.com/blog/marketing-to-cisos): Marketing to CISOs is brutally hard. Learn how to reach CISOs, the buzzwords to avoid, the proof they trust, and the channels that actually work.
- [Account-Based Marketing for Cybersecurity: A Playbook](https://hackercontent.com/blog/account-based-marketing-cybersecurity): A practical account-based marketing for cybersecurity playbook: account selection, buying committees, intent timing, plays, and measuring ABM by pipeline.
- [Cybersecurity Social Media Marketing That Works](https://hackercontent.com/blog/cybersecurity-social-media-marketing): Cybersecurity social media marketing for a skeptical crowd: where infosec hangs out, how to build real authority, and how to measure what counts.
- [Cybersecurity Marketing Metrics That Matter](https://hackercontent.com/blog/cybersecurity-marketing-metrics): The cybersecurity marketing metrics that earn budget: pipeline, CPMQL, CAC, LTV:CAC, win rate, dark-funnel attribution, and brand signals execs trust.
- [How to Choose a Cybersecurity Marketing Agency](https://hackercontent.com/blog/cybersecurity-marketing-agency): Picking a cybersecurity marketing agency is harder than it looks. Here's how to vet specialists, compare pricing, spot red flags, and run a low-risk trial.
- [How to Build a Cybersecurity Marketing Plan](https://hackercontent.com/blog/cybersecurity-marketing-plan): A step-by-step cybersecurity marketing plan framework and template: pipeline goals, ICP, positioning, channels, budget, 90-day rollout, and measurement.
- [Cybersecurity Messaging Framework: Build It Right](https://hackercontent.com/blog/cybersecurity-messaging-framework): A practical cybersecurity messaging framework: positioning, value pillars, persona messaging, and swapping buzzwords for proof that survives technical scrutiny.
- [Cybersecurity Demand Generation That Builds Pipeline](https://hackercontent.com/blog/cybersecurity-demand-generation): How cybersecurity demand generation actually works: creating and capturing demand from skeptical security buyers without recycling a generic SaaS playbook.
- [Cybersecurity Lead Generation That Actually Works](https://hackercontent.com/blog/cybersecurity-lead-generation): A practical guide to cybersecurity lead generation: lead magnets, gating, landing pages, nurture, and the metrics that prove it's working.
- [Cybersecurity Marketing Trends Shaping 2026](https://hackercontent.com/blog/cybersecurity-marketing-trends): The cybersecurity marketing trends shaping 2026: AI answer-engine search, the dark funnel, resilience messaging, founder-led growth, peer proof, and ROI scrutiny.
- [Cybersecurity Paid Media: A Realistic Guide](https://hackercontent.com/blog/cybersecurity-paid-media): A realistic guide to cybersecurity paid media: where Google Ads, LinkedIn, and retargeting work for security vendors, plus CAC, budgets, and measurement.
- [Cybersecurity Product Marketing: A Practical Guide](https://hackercontent.com/blog/cybersecurity-product-marketing): A practical, no-fluff guide to cybersecurity product marketing: positioning, messaging that survives technical buyers, launches, and video that converts.
- [First Marketing Hire for a Cybersecurity Startup](https://hackercontent.com/blog/first-marketing-hire-cybersecurity): Who should be your first marketing hire at a cybersecurity startup, when to hire, and why a demand-gen generalist plus fractional CMO usually wins.
- [Generative Engine Optimization for Cybersecurity](https://hackercontent.com/blog/generative-engine-optimization-cybersecurity): Generative engine optimization for cybersecurity gets your company cited inside AI answers from ChatGPT, Perplexity, and Google. Here's the practical playbook.
- [How to Write a Cybersecurity White Paper](https://hackercontent.com/blog/cybersecurity-white-paper): Learn how to write a cybersecurity white paper technical buyers respect: format choice, structure, accuracy, evidence, gating, and demand gen use.
- [Cybersecurity Marketing Team Structure: How to Scale](https://hackercontent.com/blog/cybersecurity-marketing-team-structure): Learn how to build a cybersecurity marketing team structure that scales, from your first hire to a full org, with the right in-house and agency mix.
- [Cybersecurity Email Marketing: A Practical Guide](https://hackercontent.com/blog/cybersecurity-email-marketing): Cybersecurity email marketing for a skeptical audience: list building, segmentation, deliverability (SPF/DKIM/DMARC), nurture sequences, and metrics that matter.
- [Founder-Led Marketing in Cybersecurity: A Guide](https://hackercontent.com/blog/founder-led-marketing-cybersecurity): Why founder-led marketing works so well in cybersecurity and how to do it: building in public, picking platforms, what to post, cadence, and measuring it.
- [Cybersecurity Webinar Marketing That Actually Works](https://hackercontent.com/blog/cybersecurity-webinar-marketing): A practical guide to cybersecurity webinar marketing: pick topics with substance, promote to security pros, run great sessions, and turn them into pipeline.
- [Cybersecurity Analyst Relations: A Vendor's Guide](https://hackercontent.com/blog/cybersecurity-analyst-relations): A practical guide to cybersecurity analyst relations: how Gartner Magic Quadrant and Forrester Wave evaluations work and how security vendors win placement.
- [Cybersecurity Event Marketing: Real ROI Guide](https://hackercontent.com/blog/cybersecurity-event-marketing): A practical guide to cybersecurity event marketing: choosing events, booth tactics, booking meetings, follow-up, and measuring real conference ROI.
- [Cybersecurity Brand Awareness: A Practical Guide](https://hackercontent.com/blog/cybersecurity-brand-awareness): Cybersecurity brand awareness builds trust and recognition that shorten sales cycles. Learn how to build a credible security brand in a skeptical market.
- [10 post types to streamline your cybersecurity social media content](https://hackercontent.com/blog/10-post-types-to-keep-your-cybersecurity-content-fresh): Constantly creating engaging, creative social media posts is tough! Let us help you out with 10 evergreen post types that will perform.
- [Why Founder-Led Marketing Is a Winning Strategy for Cybersecurity Companies](https://hackercontent.com/blog/why-founder-led-marketing-is-a-winning-strategy-for-cybersecurity-companies): Founder-led marketing builds trust, drives growth, and boosts reach, especially through personal social accounts. Here’s why it works for cyber companies.
- [The Best Performing Post Types for Cybersecurity Companies in 2025 (So Far)](https://hackercontent.com/blog/the-top-6-best-performing-post-types-for-cybersecurity-companies-in-2025-so-far): Discover the 6 best-performing cybersecurity content types of 2025, from giveaways to explainer videos, that boost engagement and grow your audience.
- [Over-planning, Under-executing: Cybersecurity Marketing](https://hackercontent.com/blog/over-planning-under-executing): Effective marketing relies on constant experimentation and quick adjustments. Focus on testing strategies rather than over-planning to discover what truly works.
- [Post More Often](https://hackercontent.com/blog/post-more-often): Posting more frequently on social media boosts visibility and engagement. Focus on regular, medium-quality posts over perfect, infrequent ones for better results.
- [Stop Publishing SEO Fodder](https://hackercontent.com/blog/stop-publishing-seo-fodder): Mass-producing low-quality SEO content can hurt your brand and rankings. Focus on creating high-quality, engaging content that attracts and converts traffic.
- [Cybersecurity Marketing: The Blues Brothers Principle](https://hackercontent.com/blog/blues-brothers-principle): Explore the 'Blues Brothers Principle' in cybersecurity marketing: Give your potential customers a crystal-clear image of what they're buying.
- [Cybersecurity marketing: 10 ways to grow your audience in 2024](https://hackercontent.com/blog/cybersecurity-marketing-grow-your-audience-2024): We've worked with dozens of cybersecurity organisation's marketing teams to grow their online audience. Here are our top 10 ways that you can grow yours in 2024!
- [Cybersecurity Marketing: In-House vs. Outsourcing](https://hackercontent.com/blog/cybersecurity-marketing-in-house-vs-outsourcing): Discover the pros and cons of in-house and outsourced cybersecurity marketing and learn why HackerContent could be your ideal cybersecurity marketing partner.
- [How to make code look pretty for social media](https://hackercontent.com/blog/how-to-make-code-look-pretty-for-social-media): Learn how to turn your terminal screenshots into works of art, and boost your engagement on social media.

## About
- [About HackerContent](https://hackercontent.com/about): who we are and why we focus only on cybersecurity.
- [Contact](https://hackercontent.com/#contact): get in touch about a project.