New offering!We now offer cybersecurity-specific SEO analysis to help guide your content strategy.
EnquireFounder of HackerContent and the author behind our cybersecurity marketing writing.
Luke "hakluke" Stephens is the founder of HackerContent and a well-known offensive security researcher. He helps cybersecurity companies grow by turning deep technical expertise into marketing that earns the trust of a skeptical, technical audience.
A step-by-step cybersecurity marketing plan framework and template: pipeline goals, ICP, positioning, channels, budget, 90-day rollout, and measurement.
A practical cybersecurity messaging framework: positioning, value pillars, persona messaging, and swapping buzzwords for proof that survives technical scrutiny.
How cybersecurity demand generation actually works: creating and capturing demand from skeptical security buyers without recycling a generic SaaS playbook.
A practical guide to cybersecurity lead generation: lead magnets, gating, landing pages, nurture, and the metrics that prove it's working.
The cybersecurity marketing trends shaping 2026: AI answer-engine search, the dark funnel, resilience messaging, founder-led growth, peer proof, and ROI scrutiny.
A realistic guide to cybersecurity paid media: where Google Ads, LinkedIn, and retargeting work for security vendors, plus CAC, budgets, and measurement.
A practical, no-fluff guide to cybersecurity product marketing: positioning, messaging that survives technical buyers, launches, and video that converts.
Who should be your first marketing hire at a cybersecurity startup, when to hire, and why a demand-gen generalist plus fractional CMO usually wins.
Generative engine optimization for cybersecurity gets your company cited inside AI answers from ChatGPT, Perplexity, and Google. Here's the practical playbook.
Learn how to write a cybersecurity white paper technical buyers respect: format choice, structure, accuracy, evidence, gating, and demand gen use.
Learn how to build a cybersecurity marketing team structure that scales, from your first hire to a full org, with the right in-house and agency mix.
Cybersecurity email marketing for a skeptical audience: list building, segmentation, deliverability (SPF/DKIM/DMARC), nurture sequences, and metrics that matter.
