hackercontent
Luke "hakluke" Stephens
Founder of HackerContent and the author behind our cybersecurity marketing writing.
Luke "hakluke" Stephens
Luke "hakluke" Stephens is the founder of HackerContent and a well-known offensive security researcher. He helps cybersecurity companies grow by turning deep technical expertise into marketing that earns the trust of a skeptical, technical audience.
Articles by Luke "hakluke" Stephens
Founder-Led Marketing in Cybersecurity: A Guide
Why founder-led marketing works so well in cybersecurity and how to do it: building in public, picking platforms, what to post, cadence, and measuring it.
Cybersecurity Webinar Marketing That Actually Works
A practical guide to cybersecurity webinar marketing: pick topics with substance, promote to security pros, run great sessions, and turn them into pipeline.
Cybersecurity Analyst Relations: A Vendor's Guide
A practical guide to cybersecurity analyst relations: how Gartner Magic Quadrant and Forrester Wave evaluations work and how security vendors win placement.
Cybersecurity Event Marketing: Real ROI Guide
A practical guide to cybersecurity event marketing: choosing events, booth tactics, booking meetings, follow-up, and measuring real conference ROI.
Cybersecurity Brand Awareness: A Practical Guide
Cybersecurity brand awareness builds trust and recognition that shorten sales cycles. Learn how to build a credible security brand in a skeptical market.
Why Founder-Led Marketing Is a Winning Strategy for Cybersecurity Companies
Founder-led marketing builds trust, drives growth, and boosts reach, especially through personal social accounts. Here’s why it works for cyber companies.
The Best Performing Post Types for Cybersecurity Companies in 2025 (So Far)
Discover the 6 best-performing cybersecurity content types of 2025, from giveaways to explainer videos, that boost engagement and grow your audience.
Over-planning, Under-executing: Cybersecurity Marketing
Effective marketing relies on constant experimentation and quick adjustments. Focus on testing strategies rather than over-planning to discover what truly works.
Post More Often
Posting more frequently on social media boosts visibility and engagement. Focus on regular, medium-quality posts over perfect, infrequent ones for better results.
Stop Publishing SEO Fodder
Mass-producing low-quality SEO content can hurt your brand and rankings. Focus on creating high-quality, engaging content that attracts and converts traffic.
Cybersecurity Marketing: The Blues Brothers Principle
Explore the 'Blues Brothers Principle' in cybersecurity marketing: Give your potential customers a crystal-clear image of what they're buying.
Cybersecurity marketing: 10 ways to grow your audience in 2024
We've worked with dozens of cybersecurity organisation's marketing teams to grow their online audience. Here are our top 10 ways that you can grow yours in 2024!