Cybersecurity Marketing Budget Calculator
Enter a few details and get a recommended marketing budget, plus a sensible split across channels. Free, no signup.
New offering!We now offer cybersecurity-specific SEO analysis to help guide your content strategy.
EnquireEnter a few details and get a recommended marketing budget, plus a sensible split across channels. Free, no signup.
Pre-revenue? Enter the amount you plan to put toward going to market this year.
Recommended annual budget
$240,000
12% of revenue · $20,000/mo
Suggested allocation
A starting point, not gospel. Real budgets depend on your motion, margins and competition. Talk to us if you want a plan tailored to your numbers.
Most cybersecurity companies spend somewhere between 7% and 15% of revenue on marketing. Earlier-stage companies tend to run at the top of that range or above, often funding spend from a raise rather than revenue, while profitable enterprise vendors spend a smaller percentage but far more in absolute dollars. This tool uses your stage and growth goal to land on a sensible percentage, then splits the budget across the channels that matter for a technical, skeptical security audience.
For the thinking behind the numbers, read our guide on how to set a cybersecurity marketing budget, and pair it with the metrics that actually matter so you can tell whether the spend is working. When you are ready to turn a number into a plan, our marketing plan framework walks through the rest.