2023-09-28
Constantly creating engaging, creative social media posts is tough! Let us help you out with 10 evergreen post types that will perform.
Theo Bridgeman
Author
Sustaining a vibrant and interactive community hinges on the freshness of the content you put out. Having a deep bag of post types not only helps to ensure your cybersecurity content is varied but also aids in the generation of new post ideas. Today, we’re sharing 10 types of social media posts that can boost engagement and streamline content generation. Let’s jump in.
Quick questions are a straightforward yet effective way to boost engagement. They encourage your audience to drop comments and create the opportunity to reply to comments to connect on a more personal level. This is a great way to show that there is a human behind your social media accounts. You never know, one of your questions might end up on WIRED.
Volkis tweet featured by Jayson E. Street on WIRED's YouTube channel.
Quick questions are easy and with relatively high engagement. Recent adjustments to the Twitter algorithm favour posts that stimulate more discussions. Thus, posts that encourage conversation are not only beneficial for engagement but also enhance overall visibility on the platform. The level of engagement from quick questions can make it tempting to post a lot of them, however, make sure to use them sparingly to avoid coming across as engagement farming.
Taking a fun approach, gamified posts invite your audience to showcase their infosec expertise in a lighter setting. Create posts that challenge them to spot vulnerabilities or crack codes, introducing a competitive but friendly element that can boost interaction and engagement.
Gamified post featuring Dade Murphy from Hackers (twitter.com/hakluke/status/1680956274257674240)
Name the vulnerability post (twitter.com/Aktodotio/status/1654067849315401728)
Share your expertise and position yourself as a thought leader in your field with posts filled with tips and tricks. While these may not trigger as many comments as quick questions or gamified posts, they are likely to attract a significant amount of engagement in the form of retweets and shares. These actions extend the reach of your posts and help to showcase your knowledge to a broader cybersecurity audience.
Demonstrating an interesting way to use ProjectDiscovery's TLSx (linkedin.com/feed/update/urn:li:activity:7106396379089940480)
Share a list of useful resources for beginners (twitter.com/hacker_content/status/1639583071946285057)
Offer tool guides or demos showcasing the efficient use of your tools from various perspectives, including command line usage or dashboard functionalities. Highlighting shortcuts or workarounds can be a great addition, providing value that the audience wasn’t aware of.
Tweet to demonstrate how to chain multiple ProjectDiscovery tools together. (twitter.com/pdiscoveryio/status/1642708648999763970)
Leverage videos to engage your audience more dynamically. Sharing content from your YouTube channel or educational materials offers a richer insight into your company, potentially driving more engagement.
Tweet sharing a promotional company video. (twitter.com/hacker_content/status/1688882398992519169)
Promote your blogs to assert your thought leadership and share industry insights. Extract key takeaways, code snippets, or interesting facts from your blog to create multiple posts, further enhancing your cybersecurity social media content.
Blog tweet giving a sneak peak to encourage users to read the post. (twitter.com/hacker_content/status/1607104430280671232)
LinkedIn post to introduce a new blog you've just published. (linkedin.com/posts/sprocket-security_2023-ransomware-examples-sprocket-security-activity-7110322720013213697-qF49/)
While maintaining a limit of 20% for promotional content, highlight new features, pricing updates, or testimonials. Though essential, ensure these posts are balanced well with other content types to avoid seeming too salesy.
Promotional post and accompanying video explaining what we do. (twitter.com/hacker_content/status/1649322505243377666)
Linkedin post to share an exciting company update. (linkedin.com/feed/update/urn:li:activity:7074671323058196480)
Humanize your brand by sharing company updates and upcoming events. Showcase your team, attendances at conferences, and how you give back to the community to foster a more personal connection with your audience.
Hold competitions or giveaways to engage your community while potentially increasing your follower count. Opt for prizes that resonate well with the cybersecurity community to attract a more focused and relevant audience.
Linkedin competition with a prize that's only relevant to the target audience.(linkedin.com/posts/hackercontent_hackercontent-activity-7095388159391272960-EGGC)
Revisit and repost content that performed exceptionally well in the past, tweaking them slightly to suit the current context. This strategy offers a safety net of successful content while saving time on cybersecurity content creation.
Original post from March 2022. (twitter.com/hakluke/status/1509304474128592900)
Evergreen post published in September 2023. (twitter.com/hakluke/status/1698908905558986829)
Adopting a structured approach to your cybersecurity social media management strategy, utilising a rich mix of content types, can vastly simplify the process of coming up with fresh and engaging posts. Incorporate these ten types of posts in your content planner to maintain a steady and vibrant social media presence, enhancing engagement and fostering a community that values what you bring to the table.
Remember, the ultimate goal is to create a space that not only promotes your business but also adds value and builds a robust, interactive community.
Drop us your email, we'll be in touch!
