We work with a lot of cybersecurity companies to manage their social media accounts. We have experimented with every tactic you can think of, but there is one beautiful, simple tactic that stands out above the rest: posting more often.
The best thing? This works on every social media platform. All of the major platforms have an algorithm that favors creators who post more frequently. Even if they didn't, posting frequently still increases the chance that your posts will be discovered, seen and shared by others.
I've watched marketing teams focus way too much on nitty gritty social media strategies, and not enough on simply posting more. They spend an hour crafting the perfect social media post to launch their new blog post when it would have been better to craft 10 medium-quality posts in the same amount of time, and schedule them out over the next 10 weeks.
Of course, it's best to produce both quality and quantity, and there's a minimum quality bar that you need to hit, but in general marketing teams are too skewed in the other direction.
The Challenge
Don't believe me? Just try it out. Sit down for 10 minutes each day and challenge yourself to write 4 posts in each session. Schedule those posts throughout the day. At the end of the month, go back and check your analytics!
Want it done for you?
Want quality AND quantity? Let HackerContent manage your social accounts.
Luke "hakluke" Stephens is the founder of HackerContent and a well-known offensive security researcher. He helps cybersecurity companies grow by turning deep technical expertise into marketing that earns the trust of a skeptical, technical audience.
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clients
The team behind this playbook
Everything above is how we run marketing for security brands like Bugcrowd, Snyk, Detectify and ProjectDiscovery.
”Finding technical talent familiar with cybersecurity that are also marketers is like hunting for unicorns. The HackerContent team are cyber unicorns, I am thankful that I have them as an extension of my marketing team.”
Luke Tucker, Lightspinlightspin.io
”It's very hard to find marketers who are good at writing technical cybersecurity content. HackerContent has solved this huge problem for cybersecurity companies. It provides excellent high-quality content and marketing services. We have gotten tremendous value from them.”
Ankita Gupta, Aktoakto.io
”We've seen incredible growth in both followers and engagement since HackerContent started managing our Twitter account. They consistently put out great content that resonates with our audience, and they've organized YouTube sponsorship opportunities for us too. I can't recommend them enough!”
Ben Dowling, IPinfoipinfo.io
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