The Best Performing Post Types for Cybersecurity Companies in 2025 (So Far)

At HackerContent, we’ve spent the first half of the year testing dozens of content types across cybersecurity brands ranging from single-maintainer open-source tools to multi-billion dollar cybersecurity monoliths. We’ve analyzed engagement, saves, shares, and conversion rates across X and LinkedIn, and a few clear winners have emerged.

If you’re looking to boost your brand’s visibility, grow a loyal community, and earn credibility in the hacker crowd, these 6 post types are your new go-to formats for the rest of the year.

🏆 1. Giveaways

Nothing activates a community like free stuff.

We’re seeing exceptional performance from giveaways that offer practical value to cybersecurity professionals. Think:

• Burp Suite Pro licenses
• Free access to ethical hacking courses
• Branded laptop stickers and badge swag
• Mechanical keyboards

The trick is to keep the ask simple, but make sure it boosts engagement (“Tag a hacker friend” or “Reply with your favorite tool”) and make sure the prize resonates with your intended audience’s interests.

💻 2. Tool Demos (Especially Terminal Ones)

Hackers love tools. What they love even more is seeing them in action.

Quick video demos of command-line tools, recon scripts, or open-source scanners are dominating feeds. These don’t have to be polished productions—just show a workflow or feature in action.

For example, one client’s 30-second demo of a bash script for subdomain enumeration got 10x more engagement than a static post with the same topic.

Pro tip: If there's a voiceover, use captions so that people can watch it without audio. Bonus points for showing real output.

📋 3. List Posts That Save Time or Add Value

If you want saves and shares, list-style posts are gold.

Whether it’s “10 best OSINT tools for 2025” or “5 subreddits every hacker should follow,” list posts make readers feel like they just gained an edge. This content is especially powerful on LinkedIn carousels, blog posts, or X (formerly Twitter) threads.

🎥 4. Short, Punchy Explainer Videos

Short, snappy explainer videos are a staple in 2025. These are typically 30–60 second clips breaking down a key cybersecurity concept, like:

• “What is a buffer overflow?”
• “How C2 channels evade detection”
• “How pass-the-hash attacks actually work”

These videos don’t need to be fancy. Use animations, voiceovers, or a quick screen share of your diagramming tool. The goal: Explain it like you would to your smart friend in tech who isn’t deep into cyber. You can even use an old school whiteboard to demonstrate a concept visually.

🗨️ 5. Engagement Questions

Looking to spark a conversation in the community? Ask a question they can’t resist answering.

Cyber audiences love showing their preferences and challenging each other’s assumptions. Some top-performing formats include:

• “Spot the vuln” (e.g. post a short code snippet)
• Hot takes: “Security awareness training is a waste of money. Agree or disagree?”
• Tool choices: “Vim or Nano?” / “Burp Suite or Caido?”
• “What’s the first command you run after popping a Domain Controller?”

These posts trigger replies, debates, and DMs, and the algorithm loves it.

🧑‍💻 6. Company Updates (Done Right)

Believe it or not, company updates can perform really well especially on LinkedIn.

Updates that show momentum, team energy, or a milestone you’re genuinely proud of go a long way. Some examples:

• Team photo with a new employee “Say hi to our new threat hunter, Sandra!”
• “We just hit 10,000 GitHub stars 🎉”
• “Shipped our biggest feature update yet. Here’s what’s new.”
• Celebrating certifications, conference talks, or funding milestones

Just make it visual, personal, and clear. Avoid sterile language, write like a human, not a press release.

🚀 Ready to Post Like a Pro?

These six post types are performing across the board, on LinkedIn, Instagram, Mastodon, blogs, and Twitter/X. You don’t need a full production crew to make them work. Just consistency, real value, and a little personality.

👉 Want help producing these for your brand? HackerContent specializes in turning technical expertise into high-performing content that actually grows your audience.

Written by

Luke "hakluke" Stephens

Luke "hakluke" Stephens is the founder of HackerContent and a well-known offensive security researcher. He helps cybersecurity companies grow by turning deep technical expertise into marketing that earns the trust of a skeptical, technical audience.